Driving consistent online growth for a Derbyshire haulage and HIAB hire company

Client Overview

AJB Transport (Hatton) Ltd is a Derbyshire-based haulage company established in 2006, providing UK and European freight and HIAB services with a fleet of 12 articulated lorries and specialist trailer configurations.

The Challenge

The previous website no longer reflected the scale or professionalism of the business.

It lacked clarity around services, modern structure for mobile users, visibility in search engines and measurable performance tracking. As a result, the business had limited insight into how many potential customers were finding them online, and how effectively the website was supporting enquiries.

The Solution

I designed and built a brand new custom WordPress website focused on improving clarity, structure and performance.

The new site clearly communicates AJB Transport’s core services, including haulage and HIAB hire, while introducing a more structured navigation system to better represent their UK and European coverage. The design was built with mobile users in mind, ensuring the site is easy to navigate and use across all devices.

Alongside the visual and structural improvements, the site was optimised for speed and performance, and analytics tracking was implemented to give the business clear visibility into how the website is performing over time.

The goal was not just to redesign the website, but to create a platform that could actively support long-term online discovery.

The Results

Since launch, the website has delivered consistent and measurable growth in visibility.

Over the first 12 months, the site attracted more than 4,000 visitors, with traffic increasing steadily month-on-month. This upward trend has continued, reaching a peak of over 700 visitors in a single month by March 2026.

Importantly, this growth has been driven by improved organic visibility. The website now ranks at the top of search engines for highly relevant local terms, helping the business appear directly in front of potential customers actively looking for their services.

This represents a consistent shift from an untracked, low-visibility website to a measurable and growing source of online traffic.

What This Means for the Business

For a service-based business like AJB Transport, increased visibility directly translates into more opportunities for inbound enquiries.

The website now acts as a consistent digital entry point for customers searching for HIAB hire and haulage services in the region, replacing an outdated site that previously provided limited value. It provides both a clearer representation of the business and a measurable way to track ongoing performance.

Conclusion

This project demonstrates how a focused, performance-led website rebuild can significantly improve online visibility for local service businesses.

For haulage and transport companies in Nottingham, Derbyshire and surrounding areas, a well-structured website is no longer just a digital brochure, it is a key driver of discovery and inbound enquiries.