Auto Detailing SuppliesPosted on 6th February 2018 by Martyn Locker
Auto Detailing Supplies is a shop based in Fenton, Stoke-on-Trent, selling car care products to local car enthusiasts.
Looking to expand its customer-base beyond Staffordshire, directors Jon and David approached MJL Digital with the intent to launch an eCommerce website which would allow the company to market, sell and ship its products to customers across the country.
eCommerce Website Design & Development
We took Auto Detailing Supplies’ existing brand, which is visible on its shop signage and its own-brand product labels, and designed a striking website which showcases each of the stocked brands.
The entire User Experience has been designed with ease-of-use in mind. Users should find it easy to find the products they’re looking for, with the combination of product categories and custom search functionality. Products can be added to the basket, where trade customers can apply a discount code. Then the checkout allows the user to create an account, with the option to save their details to make future purchases even easier.
Jon and David have opted into using the PayPal payment gateway, which allows users to pay for products with their PayPal balance, or simply use a credit or debit card for those without a PayPal account.
eCommerce Content Management System
On the back-end, the Auto Detailing Supplies website has a user-friendly admin dashboard area, which allows the directors to easily modify the website’s content.
New products, product variations, coupon codes and static page content can be added by the client, without the requirement for any additional software or technical skills, ensuring that the website can be kept up-to-date easily and efficiently.
We’re also working on functionality which will allow the directors to specify each product’s weight. This data will then be used to calculate shipping costs, and added onto the total cost at the checkout phase – working together with the algorithm which offers free shipping on orders over £60.
Do you own a brick-and-mortar store that sells shippable products? Perhaps you sell “Software As A Service”, or your existing eCommerce website is underperforming? Get in touch with MJL Digital for a bespoke, modern and mobile-responsive eCommerce website to streamline your sales funnel, and to expand your customer-base beyond your local area.